For ultra-luxury real estate, I understand how every click, every impression, every word–everything matters!
As founder of Finalus, I’ve always shared with the Finalus team my personal conviction that when it comes to marketing luxury real estate, it’s not about unveiling the price—it’s about conveying value, emotion, and lifestyle.
And therein lies the beauty of the collaboration between M3M India and Jacob & Co in Sector 97, Noida—a seamless fusion of architecture, art, and aspiration.
In this case study, I’ll share how I envision Finalus designing Meta ad campaigns for this collaboration, the importance of consumer psychology, and the seamless digital strategy employed that ensures interest is transformed into investment.
Understanding the Project – M3M Jacob & Co Sector 97 Noida
M3M Jacob & Co is not just another residential project—it’s a global statement.
Here, the excellence of M3M India, one of the finest developers in India, is complemented by the international luxury reputation of Jacob & Co, a global benchmark of luxury and high-end bespoke jewelry.
Most Important Aspects of the Project
Ultra-luxury Residences – Designed to satisfy the highest living standards, the project comprises 3, 4, and 5 BHK apartments, and luxurious penthouses.
High-end Interiors – Each unit features high-end Italian marble flooring, double-height lobbies, designer kitchens, and breathtaking skyline views.
Exceptional Facilities – Main multi-tiered club BH, con support, and rest zone, personal concierge to the club, and the BH, to infinity rooftop pool, spa, and fine dining.
Locational Benefits – location Sector 97, Noida – close location to Noida-Greater Noida Expressway and the future Jewar Airport.
Approx. Price – 7.5 Cr, and higher.
More than the digital marketing itself, the exclusivity and determine the product audience, and that is where the strategy begins in the digital realm.
Correct Finalus Philosophy and Order.
We don’t chase leads. We attract the right buyers.
M3M Jacob & Co is a high-ticket project and running Meta Ads for such a project requires clarity, precision, and the right psychology.
Identifying the Target Market
Understanding the market is essential for effective segmentation.
This is how I would segment the market using Meta.
🎯 Primary Audience
NRI and ONRI clientele
Business owners & CxO across the Business National capitals and Bangalore.
Affluent wearers for brands like Rolls Royce, Rolex, Versace, and Gucci.
🧠 Behavioral Targeting
Active audience on premium real estate and luxury cars. Engages in fine-dining and overseas leisure travel.
Building Look-alike targets from previous high-value property buyers.
This ensures effective ad spend.
Developing Meta Ad Campaign with Meta
Step 1. Awareness
Primarily, create aspiration with the audience.
Showcase video ad collaboration with M3M-NX and Jacob & Co featuring lifestyle and cinematic property walkthroughs.
Positioning as the first global branded residence experience in India is the goal.
Step 2. Consideration
Use reels and carousel ads to highlight the tagline below.
Renowned legacy branded with a luxury lifestyle and leisureExperience branded living at M3M Jacob & Co, Sector 97 Noida — “a home designed for those who already own everything.”
Step 3: Conversion
At this stage, high-intent lead ads offer:
- Early-bird pricing
- Invitation-only site visits
- 10% token booking with flexible payment plans
The landing page would feature a clear CTA:
“Register for VIP access & pre-launch privileges”
Copywriting That Converts
Luxury audiences don’t respond to discounts: they respond to emotion and exclusivity.
That’s why, as the Best Real Estate Lead Generation Company, aspirational language is our focus at Finalus.
Here are a few ways I would position the copy:
Ad Headline:
“Jacob & Co Brings Its Legacy of Luxury to Noida”
Body Copy:
“Not everyone gets to live a global legacy.”
“Experience ultra-luxury 3, 4 & 5 BHK residences by M3M Jacob & Co — where craftsmanship meets class.”
“Private pools, skyline decks, and a lifestyle only a few can own.”
Creative Direction & Visual Strategy
The most important factor of real estate ads is the visuals.
I’d choose:
- Interior HD renderings and nighttime facade photographs.
- Lifestyle images focused on fine dining, evenings by the pool, and expensive automobiles.
- Short videos such as “The Experience of Living at M3M Jacob & Co.”
These encourage potential customers to picture themselves in the offered lifestyle, well before a site visit.
High-Value Conversions and Consumer Psychology
Consumers spending ₹7–10 crore on a home will make an emotional decision before a logical one, and it is your job to make that emotion a positive one.
Here is the psychology I work with:
- Status Symbol: Social ascendance, due to brand and residence value.
- Scarcity: Exclusivity and urgency due to the limited number of units per tower.
- Security: Instant trust due to brand association (M3M + Jacob & Co).
- Convenience: A less friction-filled lifestyle with a concierge, spa, club, and wellness zones.
- Storytelling: Clients buy stories, and the one to sell is “Jacob & Co’s first residence in India.”
Every Finalus campaign is based on these principles, making us the Best Real Estate Lead Generation Services provider for luxury developers.
Effective Offers & Incentives
Luxury can have offers; it just needs to have the right offers.
Some limited-time incentives would be like:
- Exclusive pre-launch preview for first 50 buyers.
- Secure your private tour for just ₹5 lakh.
- Free smart home upgrade for your early registration.
Urgency can be created without perception dilution of luxury.
Lead Nurturing & Retargeting Strategy
There is an expectation that luxury leads would convert on the first click, but that is rarely the case. They require further development. At Finalus, we create automated funnels consisting of:
- Email Sequences: Welcome mail → lifestyle showcase → offer reminder.
- WhatsApp Follow-ups: Instant connect with visual brochures.
- Retargeting Ads: Ads aimed at users who viewed the form but didn’t submit – featuring site visit testimonials and construction progress.
This system makes sure that no potential lead is left to cool.
Why Finalus Is the Best Real Estate Lead Generation Company
We don’t just run ads; we build trust. Finalus is merging human psychology, storytelling, and ad technology to offer Best Real Estate Lead Generation Services to projects like M3M Jacob & Co.
Pretty nice work! Just a few suggestions:
Referencing customers helps with better margin!
Pricing v/s Sales
Please add a title suggestion. Always a pleasure to collaborate.
